Supr
SUPR is a women's wellness brand offering plant-based protein and related products through its online store. We developed a Shopify e-commerce experience that brings product discovery, wellness content, customer reviews and online shopping together.
The Challenge.
For a women's wellness brand, shoppers often need more than a product image and price before buying. They look for product details, ingredient information, educational content and customer feedback to help them make an informed choice.
SUPR needed an online store that communicated its women-focused positioning while helping visitors browse products and understand the brand.
The challenge was to bring product information, wellness education and e-commerce into one clear shopping experience.
Our Approach.
We approached the Shopify website as a connected shopping journey rather than a collection of separate pages.
The experience brings product browsing, product details, wellness articles, FAQs and customer reviews together to help visitors explore SUPR before making a purchase.
We organized the shopping flow around product listings, individual product pages, product options, cart access, customer accounts and order-related features available through the storefront.
The Solution.
The SUPR website guides visitors from discovering the brand to exploring products, reviewing information and placing an order online.
The Shopify storefront combines product imagery, pricing, options and product information across its shopping pages. Visitors can browse the catalogue, view individual products and add their selections to the cart.
Beyond shopping, the website includes SUPR's brand story, founder information, wellness articles, FAQs and customer reviews, connecting product discovery with supporting brand and educational content.
Product reviews, customer support details, shipping and return information, and order tracking support the shopping journey. The result brings product education and direct-to-consumer e-commerce together in one storefront.
The Results.
SUPR's Shopify storefront brings brand content, product education and online shopping together, giving customers a clear path to explore the range and place orders.
The storefront organizes SUPR's product range, allowing visitors to browse available products and explore individual product details.
Customer reviews give shoppers access to feedback about SUPR's products as they explore the online store.
Product pages, FAQs and wellness articles provide supporting information alongside the shopping experience.
The storefront connects product browsing, cart and checkout with customer accounts and order-related features available to shoppers.
"Working with Icon Tech Studio was a smooth and positive experience. The team understood our requirements, communicated clearly throughout the project and delivered a digital experience that aligned well with our vision. We appreciated their attention to detail and commitment to getting things right."
