Bigenshop
Bigenshop is Bigen France's e-commerce store for hair and beard colouring products, bringing product discovery, shade selection, product information and online purchasing into one storefront.
The storefront combines Bigen's brand information and product guidance with localized shopping features, supporting customers as they explore hair colour and beard colour ranges.
The Challenge.
A hair-colour e-commerce store needs more than a product catalogue. Customers need to compare product ranges, identify suitable shades, review application guidance and understand product details before ordering.
For an established international hair-colour brand, the online store needs to maintain consistent product presentation while providing a shopping experience suited to its target markets.
Bigen France offers permanent powder hair colour, conditioning colour, men's hair colour and beard colour. The challenge was to organize these ranges clearly while keeping product discovery and online purchasing straightforward.
Our Approach.
We structured the storefront around clear product discovery, with supporting product information to help customers compare colouring options and understand how products are used.
The storefront organizes products into focused collections with consistent product listings and detail pages. Customers can browse a range, review shade options and product information, and add selected items to their cart.
We connect product browsing with supporting content, including FAQs, application guidance, brand information, shipping details and customer support, giving shoppers useful information alongside the catalogue.
The Solution.
Bigenshop brings hair-colour product discovery, application information and online shopping together in one e-commerce storefront.
Customers can browse hair-colour and beard-colour ranges, explore permanent powder and conditioning products, and open product pages to review shade options, descriptions and purchasing details.
Product pages include pricing and product-specific information, with application guidance and usage details where provided, helping customers review the available information before ordering.
The store supports customers with FAQs, contact information, shipping policies and additional guidance, alongside brand and product content related to hair colouring.
The storefront offers English, French and German language options, making product information and shopping navigation available across multiple language experiences.
The Results.
Bigenshop brings Bigen France's hair and beard colouring products, product guidance and localized shopping features together in one direct-to-consumer storefront.
The catalogue brings together hair and beard colouring products, with individual listings for different product types and shades.
Dedicated collections help shoppers explore permanent powder, women's hair colour, men's hair colour and beard colour products.
English, French and German language options let customers browse product information and navigate the store in different languages.
The storefront provides shipping information and destination options to help customers review delivery details for their location.
"Working with Icon Tech Studio was a positive experience from start to finish. The team understood our requirements, paid attention to the details and helped create a digital experience that reflects the Bigen brand while keeping the shopping journey clear and easy to use. We are pleased with the overall result and the experience delivered."
